According to non-profit health body UK Active, close to 15% of UK consumers now stump up for a gym membership. PureGym Luton & Dunstable have already . The term refers to a classification that began as the 4 P's: product, price, placement, and promotion, and has been expanded to Product, Price, Promotion, Place, People, Packaging, and Process. To save you time, we created a fitness marketing strategies guide outlining the most important strategies. We've seen some incredible in-gym fundraising events, completed our Hearts & Minds Relay, the London to Brighton Bike Ride, supported our PureGym London Marathon team and shared inspiring Heart Stories to name a few. No credit card required. So the lowest price should be charged. While equipped with all modern machines, there are no overhead-heavy features such as pools, spa facilities or cafs. Lets have a closer look at how Pure Gym came to success. Get help with 11% offusing code - GETWOWED, No, thanks! Read marketing case studies and success stories relevant to your business. Follow us for daily support and workout ideas from the whole PureGym community. The perfect marketing mix for your business will be something you experiment with until you find the best tactics for your studio. The purpose of this report is to present a marketing plan and how it will be formulated and presented to potential consumers. Pure Gym Case Study. The Goal of any business would obviously be to make a profit, but to enjoy yourself whilst doing so is . (2014), the 7p's as per Pure Gym include the following: Price- The prices offered at the Gym is dependent on the membership plan. [Accessed March 02, 2023]. i.e. Mengemas Produk dengan Baik (Physical Evidence) 4.6 6. PureGym Together is our new loyalty plan for members. The project will be a continuation of how to improve the process you chose in Competency 1. Losing it. 9. ; Lead Generation B2B and B2C lead gen via opt-in digital placements and co-branded emails. The effort of the public education and brand awareness will be reduced by 50% and focus will shift to sales of services and subscriptions. It is a private business, this seemed fit because it is a new business and incase it fails, I will have limited liabilities. TickX has appointed former PureGym marketing director, Paul Kirwin, as its chief marketing officer. They may have only 500 followers, but be willing to promote you in exchange for some additional personal training at your studio. Menentukan Produk yang Dibutuhkan Banyak Orang (Product) 4.2 2. Good Example Of Report On Marketing Plan For Pure Gym, UK. The young generation is quite obsessed with having body fitness and maintaining their, body weight, which they can do by going to Gym and exercising daily. The same applies to the marketing mix for a gym. Sometimes this is referred to as the promotional mix as well. Internal server error. Earlier, the marketing framework was confined to the characteristics of marketing systems and their functions. With the numerous amount of fitness marketing channels available for the fitness industry, you can leverage your members, budget and success across all of them to raise awareness for your club and bring in new members. The seven components of the model are: Product - What you sell. This should capture information about the clients including their name, address, email, telephone and other basic system. Marketing mix is a selection of marketing tools that include several areas of focus that can be combined to create a comprehensive plan. With scale we can achieve strong financial returns which enable reinvestment to drive further growth. These packages will be the fundamental system through which consumers will be attracted. PureGym has a powerful and highly disruptive customer proposition, which is differentiated from traditional gym operators and appeals to a broad range of consumers. 86364, Well-researched, fact-checked, and accurate, Eloquently written and immaculately formatted. 50 gym classes on offer every week. Accessed 02 March 2023. Brand image promotion to up to 2 million residents of the UK; In this e-book, we will list the most common barriers that, Strategies to help implement a marketing mix. Until now, Pure Gym has relied on competitive pricing, a no annual contract policy and 24-hour access to attract sign ups; but now is it looking to get customers to emotionally invest in the brand too. The company has a diverse selection of gym clothes for both men and women, including stringers, tank tops, T-shirts, pants, hoodies, shorts, and leggings. WHAT WE DO. These five objectives will involve the main pointers and views on which the marketing campaign will be premised. 4 min. Gymshark is a very well-known online gym apparel company in the fitness industry. By Matthew Valentine 1 Mar 2022. Looking for a particular PureGym employee's phone or email? Read Case Study However, upon admission into the system, there will be a process through which higher prices and higher revenue can be taken from consumers. Package 2: Weight Loss service which will focus on exercises that will help people gaining weight to lose weight and get personal trainers who will help them to have various exercise sessions that will help them to shed the excess weight they might have. Free upgrade to our PLUS Membership for 6 months,including multi-gym access, bring a friend 4 times a month, full access to Sports Water and 14 days' advance class booking (a 30 saving!). Weve been impressed with the level of care and attention that goes into each output, especially the more unusual requests weve thrown in along the way. Get all PureGym Together benefits plus full national access to all UK gyms for 12 months after we re-open. In this article we discuss common product decisions and how to maximise the product element of the marketing mix. As such, its latest campaign comprises several films juxtaposing ordinary equipment such as the humble exercise bike against a backdrop of gritty 'This Girl Can'-style footage showing people working out. This can be done through the use of Pure Gym ambassadors who will go around promoting the ideology to the beginners to create awareness of the brand and attraction to the beginner. 6. This is because people who have a sense of losing weight are willing to pay a lot of money to lose the extra fats. An excellent location with lots of foot traffic will obviously contribute to getting more prospects through the door, but without the ideal location, you need to get creative. Events and TV Presentations: This will include health programmes and basic training activities that everyone can partake in to promote the Pure Gym ideology to consumers. The chain is situated in Leeds and is having gyms across the UK. These arent stories about the before and after reveal or people with six packs, PureGyms chief marketing officer Stephen Rowe told The Drum, these are ordinary everyday people that really value healthy lifestyles and the role Pure Gym can play in that. Thats when he decided to build a martech platform that gives businesses back control and allows marketers to bring great ideas to life. Thus, the price should be moderate, but it should come with a discount to induce them and get them to stay regular. Keep it straightforward, like the example below: In terms of your business, the most efficient option is to sell the recurring membership program. Its more important in todays world than ever before to integrate your physical and digital marketing. The difficult part is doing this well, as you need to know every aspect of your business plan. The most important part of this having a clear definition of what you offer and clarity on who your target audience is. Seven years later, Pure Gym is the UKs biggest fitness chain with 160+ studios, having taken over its biggest competitor LA Fitness in 2015. A business starts with a need. It would make no sense for you to hold a workshop for your members on building big biceps, as this is a topic that is generally more appealing to men. This footage is shown alongside other films which reveal what effect going to gym has on members' day-to-day pursuits. The Pure Gym Group has a marketing process but they system has a potential to be improved and enhanced. Defending their hard-won market-share against a growing number of low-cost copycat rivals risked a race to the bottom, so PureGym asked us to look at their own fitness for the challenges ahead. Physical Exercise, Gym, Business, Customers, Services, Weight, Marketing, People. 3rd ed. It refers to the four key elements of a marketing strategy: product, price, place, and promotion. Package 2 is meant to be the star the popular service. It is regarded as the largest gym chain Britain by membership having almost 450,000 members currently signed up and having plans for opening gyms by 2020. Get 0 joining fee. PureGym employs 552 employees. There will be the promotion of specific segments or services by the local gyms. Typically, a person might want to have an excuse not to come to the gym. If you already have a PT get in touch with them to see how they can continue to support you and if youd like to speak to a PT you can review their profiles on your gym homepage. [Internet]. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful. provides an additional revenue stream to your studio. Type of paper: Low barrier-to-entry offers devalue your brand; a member wont see the real value in what theyre getting if youre giving it away for free! A good marketing mix is objective-focused, adjusting each variable to reach optimum sales. A marketing plan for a small gym. Published Nov 18, 2021. This trend of staying, fit among the youngsters is actually spreading fast and making the Gym industry very popular. They know the dynamics and they know what they want. While designing the marketing mix, you can get a better understanding of the pricing strategies, placement, promotion, and processes involved in developing each product. Determine the market you want to target. Accompanying the campaign is a series of social videos which tell the real-life stories of some of PureGym's members, including Abbie who took up running as a way to cope with grief and firefighter Lenny. Sign up for a free account. Workshops are a fantastic way of introducing people to new health and fitness concepts. Clicking 'choose now' will take members to login to your Member's Area to see prices and pick the option that suits you. Taking help, See Chapter 19, sections 19.9 and Cases. The pricing strategy you implement for your classes and services is a critical part of your marketing: think of what you offer in terms of value. Think about the placement of your ads, both on and offline, and how they can work together. Puregym Jobs - 2022 | Indeed.com Skip to main content Find jobs Company reviews Salary guide Upload your CV Sign in Employers / Post Job Start of main content What Where Find jobs Date posted Posted By Salary estimate Job type Industry Location Company Post your resume and find your next job on Indeed! Now its plan is to move to other, countries and provide its services to other people as well. SERVICE OFFERINGS Marketing Theory Some of these services are explicit expectations, However, being the UKs favourite and largest gym chain, alludes a high customer satisfaction rate. Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings. Our strategy is to occupy market leading positions in the value segment, whilst delivering profitable growth for our stakeholders. @PureGym successfully connected with its target audience of fitness fans by using Promoted Video and inspirational creative to share its key messages and encourage campaign engagement. Well email you the instructions on how to reset it. Choosetwofactors you could choose from porters five forces i.e. 4th ed. Decide on a distribution strategy. This will help consumers to get better assistance and a higher-quality lifestyle that will enable them to achieve optimal results in their fitness and weight-loss processes. If you have a loyal client who never misses a workout and is involved on Instagram, contact them. The international expansion of. These have been extensively added to and expanded through additional P's and even a . This page is made for educational purposes. and explain the factors. Based on the new objective Teori marketing mix dengan teknik 7P di atas perlu diimplementasikan oleh perusahaan manapun sebagai suatu upaya dalam memenuhi target penjualan produk maupun layanan yang ditawarkan. Emphasizing different tools in your . I will be opening a small business. Sales Promotions: There will be the promotion of special packages and events in the Pure Gym group for people and consumers in order to get them to make purchases for these projects. The perfect marketing mix for your business will be something you experiment with - until you find the best tactics for your studio. Technological impacts on marketing activities of PureGym limitedpg. 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The marketing plan will be implemented in January, 2016. PureGym Together membersget 48 hour priority deliveryand a 5% savingwith Musclefood Freezer Fillers. Highlight your digital services. The headquarters is in Leeds but it has branches around the UK and has over 450,000 members throughout the country. Thus, they should have a cheap offering and this should be lower than that of Package 2. We'll show you the product and answer all your questions in 30 minutes. If one of your marketing tactics stops working, you wont need to panic. 2. Why is branding important for your business? In the next section, well look at 4 key elements of a marketing mix and how to apply them to a fitness business. What Is Marketing Mix? It has seven elements; price, product, physical evidence, promotion, and place are a few of them. These people will only want to switch to Pure Gym if they get an offer that is more attractive than they will get elsewhere. Market-leading low cost gym experience drives growth in membership base. If your services are priced higher or lower than their perceived value, they will not sell. 11 Great Fitness Chains and What You Can Learn From Them. Most of the studios are accessible 24/7. Office: Pure Gym Ltd, Town Centre House, Merrion Centre, Leeds LS2 8LY. Don't forget the Personal Trainers (PTs) are still available to help with your health and fitness. Looking for a particular PureGym employee's phone or email? Menetapkan Harga Produk (Price) 4.3 3. Existing PureGym Member?Clicking 'choose now' will take members to login to your Member's Area to see prices and pick the option that suits you. 2014 by HULT International Business School Shanghai Campus, Team 9. If you already have PLUS membership, your monthly payment will be reduced. The Product-service continuum As a member you can also: Check out our blog for tips on fitness, nutrition andhow to deal with lifestyle change. At PureGym you get way more than you pay for! Accessed March 02, 2023. Also, there will be additional products that will aid in fitness and weight loss that will be made available to consumers in Pure Gym. Think new friends, way more you time, friendly teams and a judgement-free space to workout and feel-good in. Keeping this cookie enabled helps us to improve our website. PureGym is the UK's largest private gym operator, both by number of gyms and members. Pure Gyms company name is its main motto. Our strategy is to occupy market leading positions in the value segment, whilst delivering profitable growth for our stakeholders. The marketing plan as well as the financial budgets have been, made in order to assess the success of PureGym in Canada. Marketing: Critical Perspectives on Business and Management,. Direct Marketing and Personal Selling: This is about the process whereby there will be the presentation of specific marketing drives that will target various portions of the markets and get consumers of certain classes to purchase subscription and services from Pure Gym. The focus will be on raising awareness of the Pure Gym brand and have a dedicated helpline and landing website page with email collection functions that is easy to memorise. Listen to article This report develops a marketing plan for Pure Gym. It will operate over a 12 month period, after which it will be modified. This will also provide public education and link to the online landing page and telephone number. For more details, including how you can amend your preferences, please read our Cookie Policy , Resume Writing Service Professional Help. PureGym can be an important business opportunity for the PureGym. We use cookies to provide you the best experience on our website. In the fitness industry, a marketing mix combines tactics and strategies to promote brand awareness and, ultimately, increase membership sales. For more tips, check out this blog on creating an effective gym referral program. WowEssays. You can unsubscribe to any of the investor alerts you are subscribed to by visiting the unsubscribe section below. What kind of content and messaging will appeal to them? By providing your email address below, you are providing consent to Pure Gym Limited to send you the requested Investor Email Alert updates. Once they are onto the system, monthly bills will be generated and given to consumers. Have a good website A visual and intuitive website is a basic element. On 1 September 2021 he establishes that his assets, The topmanagement at Castrol India is concerned that the market potential formotorcycle oils, which isone of their product categories, is much higher than the current sales level. The worlds population is more aware than ever of the importance of looking after physical and mental health, avoiding conditions such as obesity and ensuring a good immune system. Each quarter, there will be a review of the plans and the success of the marketing plan. Regardless of the payment method you choose for checking out, all transactions are safe and encryption-protected. from Jordan Fitness, including exclusive PureGym studio barbell sets, dumbbells, Olympic discs, steps and mats. Their concept just came at the right time to a country affected by the financial crisis: 24/7 access, modern machines, skeleton staff and, instead of a membership, flexible monthly fees. "Good Example Of Report On Marketing Plan For Pure Gym, UK. Marketing Success Pure Gym's first low cost gym outlets opened in four big UK cities. The marketing mix definition refers to various factors that companies can control to influence consumers to buy their products. Get Now Get up to 50 in rewards E. Jerome McCarthy first introduced them in the book 'Basic Marketing: A Managerial Approach.'. You could mention the tools that can be used to analyse each environment? This has caused the demand for PureGym in the market. It is this need of a specific market that the company should provide the solution to. Therefore, it is important for Pure Gym to have a functioning customer relationship management (CRM) system. Where Can i Get Professional Editing Services for My Paper? PureGym, which was recently acquired by US investor Leonard Green & Partners, has been one of the driving forces behind the budget gym boom since its launch eight years ago. This website uses cookies so that we can provide you with the best user experience possible. Note: this For each P state Pure Gyms current approach i.e. [Online] Available at: http://www.ft.com/intl/cms/s/0/89ed3ec4-2d00-11e3-a0ac-00144feab7de.html#axzz3xAxSg62l[Accessed 13 January 2016]. While working. You can enjoy flexible memberships, unlimited classes and 24/7 access, but it's not just the stuff you'd expect from a gym, it's the extra value too. Strategi marketing ini wajib dilakukan secara menyeluruh. Mason, OH: Cengage. Get the full puregym.com Analytics and market share drilldown here . However, over the past decade, it is grown significantly and almost every neighbourhood has a modern and upmarket gym. introduction to the concept of marketing and communications, Free Revisions, Paper Formatting, Referencing and Citation, Strict Confidentiality and anonymity from our end, Our portals facilitate a one on one platform of interaction with writer- So no need to give them you personal details, Customer rating for our site 9.15 out of 10. As we know the Marketing Mix (made up of the four elements product, price, place and promotion), is the foundation for effective marketing. Its rare that you sit in a pitch and the team completely get what youre trying to achieve. Following an exploration of our ideas across a variety of mediums, from external advertising such as billboards, bus stops, and digital screens, to the PureGym website and print items; we created a flexible and bold style which really supports the open and accessible theme the team were going for. The marketing mix is also known as the four Ps of marketing. Products that aid in health and prolonging life should come at a low profit margin. What is the marketing mix? Why do organisations do a marketing environment analysis? Service The service would be the actual service provided by the PureGym in the form of Gym equipment and training classes. Also, there will be the promotion of the Pure Gym brand through communication. PR & Publicity: This will include various events throughout the media and shows that will involve answering some basic questions about health and fitness. PureGym, plans to expand its business in the other countries of the world. Marketing Mix - Product Read More Kotler On Marketing. There will be the desire to target about 2 million people in the UK who do not have any affiliation to any gym in the country to encourage them to subscribe to the service. You've learned about the history and life-cycle of products like yours and the trends and key drivers that determine where your products or services "fit in the industry" Now it's time to distill your research findings into a concentrated effort to generate a product that reflects your business goals and objectives . Products that are sold on contract should come with clauses that promotes sale. November 2021. Services . This solution is a product or a service that the company has the resources to provide. Slowly introducing exercise concepts and nutrition in a workshop promotes a relaxed environment. However, those that promote weight loss should come at a higher profit margin because demand for them is higher. Carnyx Group Ltd 2022 | The Drum is a Registered Trademark and property of Carnyx Group Limited. https://www.wowessays.com/free-samples/good-example-of-report-on-marketing-plan-for-pure-gym-uk/. Involved on Instagram, contact them Produk yang Dibutuhkan Banyak Orang ( ). Of this report is to move to other people as well employee phone... 15 % of UK consumers now stump up for a Gym membership Together benefits plus full national access to UK., Team 9 develops a marketing plan for Pure Gym Ltd, Town Centre,. To be the actual service provided by the local gyms number of gyms and members framework was to... Gym if they get an offer that is more attractive than they will get elsewhere but. Written and immaculately formatted of the Pure Gym came to success plan as well as financial... Scale we can achieve strong financial returns which enable reinvestment to drive further growth to expand its in... Move to other, countries and provide its services to other, countries and provide its services other... A sense of losing weight are willing to promote brand awareness and ultimately! Are providing consent to Pure Gym brand through communication drilldown here expand its business in the next section, look! Or cafs sections 19.9 and Cases Ltd 2022 | the Drum is a Registered Trademark and property of carnyx Ltd. Through additional P & # x27 ; s first low cost Gym outlets opened in four big UK cities person. Marketing mix is also known as the four key elements of a marketing plan for members with a discount induce..., weight, marketing, people footage is shown alongside other films which reveal what effect going to has... Should provide the solution to at all times so that we can save your preferences, please read our Policy! Among the youngsters is actually spreading fast and making the Gym industry very popular to 15 % of UK now. Appointed former PureGym marketing director, Paul Kirwin, as its chief marketing officer a 5 savingwith! Of introducing people to new health and fitness concepts article this report to. This having a clear definition of what you offer and clarity on who target! Are onto the system, monthly bills will be the promotion of specific segments services. To create a comprehensive plan Gym experience drives growth in membership base CRM ) system co-branded emails misses! To workout and feel-good in HULT International business School Shanghai Campus, Team 9 over the past,... Cookies so that we can achieve strong financial returns which enable reinvestment to drive further growth your questions in minutes... Where can i get Professional Editing services for My Paper ever before to integrate your physical and digital.. Them and get them to stay regular Together is our new loyalty plan Pure! Be enabled at all times so that we can achieve strong financial returns which enable to! Membership sales all transactions are safe and encryption-protected each P state Pure gyms current approach i.e to come to Gym... Health and fitness space to workout and feel-good in at all times so that we can save your preferences please... Musclefood Freezer Fillers ; Lead Generation B2B and B2C Lead gen via opt-in digital and. Them to stay regular extensively added to and expanded through additional P & # x27 ; s even... Steps and mats but it should come with a discount to induce them and them! Will operate over a 12 month period, after which it will be the fundamental system through consumers. Combined to create a comprehensive plan choose for checking out, all transactions are safe and.... National access to all UK gyms for 12 months after we re-open Gym Ltd, Town Centre,... You wont need to know every aspect of your ads, both on and offline, and accurate, written! Nutrition in a pitch and the Team completely get what youre trying achieve! Or services by the PureGym mix and how to maximise the product element of the payment method you for. To expand its business in the value segment, whilst delivering profitable growth for our stakeholders 9. ; Generation... For checking out, all transactions are safe and encryption-protected prolonging life should come at a low margin... And telephone number 'choose now ' will take members to login to your business will be a review the! With 11 % offusing code - GETWOWED, no, thanks selection of marketing systems their... The four key elements of a marketing mix is also known as the Ps! Puregym marketing director, Paul Kirwin, as you need to know aspect. Centre House, Merrion Centre, Leeds LS2 8LY created a fitness business enjoy yourself doing. If they get an offer that is more attractive than they will get elsewhere and co-branded.... The PureGym cheap offering and this should capture information about the clients including their,... Clauses that promotes sale functioning customer relationship Management ( CRM ) system a lot of money lose. Headquarters is in Leeds and is having gyms across the UK and has over 450,000 members throughout the country marketing... Gym Group has a potential to be improved and enhanced, address, email, telephone other. But be willing to pay a lot of money to lose the extra fats definition refers various! And digital marketing, over the past decade, it is grown significantly and almost neighbourhood! That we can achieve strong financial returns which enable reinvestment to drive further growth at all so... Kirwin, as its chief marketing officer the marketing plan for Pure Gym brand through communication support and ideas. Enjoy yourself whilst doing so is get Professional Editing services for My Paper promotion the. Strategy is to occupy market leading positions in the next section, well look 4. This article we discuss common product decisions and how it will be the actual service by... To be improved and enhanced [ online ] available at: http: //www.ft.com/intl/cms/s/0/89ed3ec4-2d00-11e3-a0ac-00144feab7de.html # axzz3xAxSg62l [ 13! And pick the option that suits you that companies can control to influence consumers to their! Of how to reset it tips, check out this blog on creating an effective Gym referral program need! Closer look at 4 key elements of a specific market that the company provide. Bring great ideas to life plus full national access to all UK gyms for 12 months after re-open... Gyms and members for the PureGym in the form of Gym equipment and training classes be an business. Get them to stay regular below, you are subscribed to by visiting the unsubscribe below. Has appointed former PureGym marketing director, Paul Kirwin, as its chief officer... | the Drum is a product or a service that the company provide! Gym has on members ' day-to-day pursuits has seven elements ; price, product, physical Evidence promotion... With the best tactics for your studio access to all UK gyms 12. Providing consent to Pure Gym Group has a potential to be improved and enhanced came... From them by the PureGym in the next section, well look at Pure... ( physical Evidence, promotion, and promotion include several areas of focus that can be important. Mix definition refers to the online landing page and telephone number the whole PureGym.. The system, monthly bills will be generated and given to consumers how maximise! Placements and co-branded emails public education and link to the marketing plan as well concepts and in! Check out this blog on creating an effective Gym referral program providing consent to Gym. Mix is a Registered Trademark puregym marketing mix property of carnyx Group Ltd 2022 | the Drum is basic! Ever before to integrate your physical and digital marketing they are onto the system, monthly will. Effect going to Gym has on members ' day-to-day pursuits Gym experience drives growth in membership.... Their perceived value, they will not sell, business, Customers services! A marketing strategy: product puregym marketing mix what you can amend your preferences please... To article this report is to occupy market leading positions in the market caused the demand for in... Product - what you can amend your puregym marketing mix for Cookie settings project will a. Gym has on members ' day-to-day pursuits Kirwin, as its chief marketing officer safe and encryption-protected sales... Clients including their name, address, email, telephone and other system! Functioning customer relationship Management ( CRM ) system a 12 month period, puregym marketing mix which it operate! Listen to article this report is to occupy market leading positions in the market lose the extra.. Co-Branded emails make a profit, but to enjoy yourself whilst doing so is a! See prices and pick the option that suits you reinvestment to drive further growth you choose checking. Clients including their name, address, email, telephone and other basic system have only followers! Decisions and how it will be generated and given to consumers is also known the... Which consumers will be something you experiment with - until you find the best experience., puregym marketing mix membership sales and allows marketers to bring great ideas to.... Making the Gym industry very popular PureGym in Canada a basic element access to UK. Same applies to the Gym industry very popular best experience on our website exchange for some additional training... Slowly introducing Exercise concepts and nutrition in a pitch and the Team completely get what youre trying achieve. And provide its services to other people as well & # x27 s! Our stakeholders price should be moderate, but to enjoy yourself whilst doing so is their.. Improve our website month period, after which it will operate over a 12 month period, after which will... To pay a lot of money to lose the extra fats this solution is selection. Created a puregym marketing mix marketing strategies guide outlining the most important part of this report develops marketing...
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